Types of Market Research Studies

Discussion Boards

Online discussion. Login to website & answer questions with text, photos, or videos. Lasts days to months.

Focus Groups

A moderator leads an in-person individual or group discussion. Usually lasts 1-2 hrs.


A phone call or live video interview where a moderator asks detailed questions.

Product Tests

A product is sent for you to test and provide detailed feedback. Normally allowed to keep it at the end.



Answering a set of questions online, varying in length from 5 minutes to over an hour.